In Terms of Psychographics or Value Segments, the Group Which

question 88

Multiple Choice

In terms of psychographics or value segments, the group which accounts for about 12 per cent of the population and is characterised by people who are directed by their peer group, watch a lot of TV and are always on the move. This is a description of which values segment?

• A) Visible Achievement
• B) Fairer Deal
• C) Look At Me
• D) Socially Aware
• E) Young Optimism