When Consumers Are Highly Involved with an Expensive, Infrequent or Risky

question 91

Multiple Choice

When consumers are highly involved with an expensive, infrequent or risky purchase, but see little difference between brands, they are said to be undertaking which type of purchase situation?

• A) high engagement buying behaviour
• B) habitual buying behaviour
• C) complex buying behaviour
• D) variety seeking buying behaviour
• E) dissonance reducing buying behaviour