What Special Problems Are Likely to Be Associated with the Marketer's

question 130

Essay

What special problems are likely to be associated with the marketer's attempts to use psychographics? Why is psychographic information usually used with demographic data?

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Definitions:

Mortgage Markets

The financial markets where mortgages are originated, bought, and sold, including both primary and secondary markets.

Fannie Mae

A government-sponsored enterprise established to expand the flow of mortgage money by creating a secondary market for mortgage loans.

Money Market Instrument

Short-term financial instruments that are highly liquid and considered safe, such as treasury bills and certificates of deposit.

Preferred Stock

A class of ownership in a corporation with a fixed dividend, senior to common stock but junior to bonds in claim on assets and earnings.