A Researcher Is Attempting to Develop a Problem Statement and Research

question 23

Multiple Choice

A researcher is attempting to develop a problem statement and research objectives for her firm's current marketing research programme. The type of data she will most likely use is:

• A) primary data.
• B) syndicated data.
• C) qualitative data.
• D) experimental data.
• E) secondary data.

---

Definitions:

Lower-level Needs

Fundamental human requirements, such as physiological and safety needs, as identified in Maslow's hierarchy of needs.

Johari Window

A psychological tool used to help people better understand their relationship with self and others, involving known and unknown aspects of self.

Aggressive Communication

A style of communicating that is forceful, hostile, or demanding, often at the expense of others.

Assertive Communication

A style of expressing oneself in a confident and direct manner, while still respecting others.