Which of the Following Is the Main Advantage of Ethnographic

question 83

Multiple Choice

Which of the following is the main advantage of ethnographic research?

• A) It can be carried out with relatively small sized samples.
• B) It is relatively inexpensive.
• C) It generates fresh insights about the consumer's unarticulated needs.
• D) It is a relatively easy method of research to undertake.
• E) It does not require long lead times.

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Definitions:

Nominal Responses

Answers to survey questions that are categorized into groups without any inherent numerical value or order.

Ordinal Responses

Data that represent categories with a meaningful order but not necessarily equidistant intervals between categories.

Interval Responses

Responses or data that range within a specific interval, often used in surveys or statistical analysis to understand distribution or preference.

Interval Data

Refers to a type of numerical data that has meaningful distances between measurements but no true zero point, allowing for addition and subtraction operations but not true ratio comparisons.