Examlex
Customer _________ analysis is conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers.
White Papers
In-depth reports or guides about specific topics designed to educate audiences or help people understand complex issues, often used in government and business contexts.
Tweets
Short posts or messages, limited to 280 characters, shared on the social media platform Twitter.
Viewthrough
A metric that measures the number of users who see an ad but don't click on it immediately, yet still take a related action later on.
Brand's Website
The official online presence of a brand, designed to provide information, facilitate sales, and engage with its audience.
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Q115: One of the most widely known methods