Kaplan and Norton, as Cited in Your Text, Have Argued

question 108

Multiple Choice

Kaplan and Norton, as cited in your text, have argued that every organisation should include certain key customer measures to reflect the marketing effort. Which of the following is NOT one of these customer measures?

• A) market share
• B) customer profitability
• C) customer acquisition
• D) sales growth
• E) customer retention

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Definitions:

Schizophrenia

A chronic and severe mental disorder that affects how a person thinks, feels, and behaves, often characterized by delusions, hallucinations, and disordered thinking.

Bipolar Disorder

A mental disorder characterized by periods of depression and periods of elevated mood or mania.

Autism

A developmental disorder characterized by difficulties in social interaction, communication, and by restricted or repetitive patterns of thought and behavior.

Genetically Influenced

Traits or conditions that are affected by one's genetic makeup or heredity.