The Process of Identifying Possible Customer Value Differences That Provide

question 4

Multiple Choice

The process of identifying possible customer value differences that provide competitive advantages on which the company can build its product positioning strategy is known as:

• A) product mapping.
• B) market segmentation.
• C) market targeting.
• D) differentiation.
• E) none of the above

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Definitions:

Frederick Taylor

An American mechanical engineer who sought to improve industrial efficiency and is known as the father of scientific management.

Worker's Productivity

The efficiency and effectiveness with which an employee performs tasks, contributing to the goals and success of an organization.

Self-evaluation Traps

Psychological patterns where individuals assess themselves in a overly critical or negative way, hampering personal growth and satisfaction.

Perceptions

The way individuals interpret their sensory information, thereby understanding their environment and social interactions.