The Product/market Expansion Grid Is Also Referred to As

question 94

Multiple Choice

The product/market expansion grid is also referred to as:

• A) General Electric (GE) screen.
• B) Arthur D. Little grid.
• C) Boston Consulting Group (BCG) matrix.
• D) Ansoff grid.
• E) Mc Kinsey grid.

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Definitions:

Biased Language

Language that reflects a prejudgment or partiality towards a certain viewpoint or group.

Goodwill

The positive reputation and supportive relationship a business or individual possesses, often considered as an intangible asset.

Organization

The structured arrangement or coordination of activities and resources in a group or entity to achieve specific goals.

Hard Copy

A physical version of a document, as opposed to a digital or electronic version.