To Understand the Concept of Customer Value, It Is Important

question 27

Multiple Choice

To understand the concept of customer value, it is important to remember that:

• A) customers are value- maximisers.
• B) most customers are unaware of the actual value they receive in consuming products.
• C) some customers are more important than others.
• D) all of the above
• E) none of the above

---

Definitions:

Americas

Refers to the continents of North and South America and the cultures, histories, and countries within them.

Trade Accounts

Financial records that detail transactions between a buyer and a seller, often in the context of international trade.

North America

A continent in the Northern Hemisphere, largely in the Western Hemisphere, bordered by the Arctic Ocean to the north, the Atlantic Ocean to the east, the Pacific Ocean to the west, and South America and the Caribbean Sea to the south.

Warrior

A person engaged or experienced in warfare, often characterized by valor, skill, and a code of honor in various cultures.