In a Customer- Centred Organisation, One of the Most Difficult

question 29

Multiple Choice

In a customer- centred organisation, one of the most difficult areas for marketing managers to measure is:

• A) share of customer.
• B) ROMI of sales activity.
• C) ROMI of social media.
• D) brand equity.
• E) ROMI of advertising expenditure.

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Definitions:

Conscious Feelings

Emotions and sensations that are within an individual's immediate awareness.

Life Instincts

In Freudian psychoanalysis, the forces or drives within an individual that are primarily geared towards survival, reproduction, and pleasure.

Unconsciousness

A state where a person is unable to respond to stimuli and lacks awareness of their surroundings.

Influence on Personality

The impact that environmental, genetic, and social factors have on the development of an individual's character traits and behavior.