Frequency Marketing Programmes Are Just One of the Techniques Used

question 50

True/False

Frequency marketing programmes are just one of the techniques used by marketers to strengthen the bond between the company and the customer.

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Definitions:

Classical Conditioning

A learning process in psychology where two stimuli are repeatedly paired together until an individual associates them with each other, leading to a change in behavior.

CS

An abbreviation often used in psychology and neuroscience for "Conditioned Stimulus," a component of classical conditioning.

US

In the context of classical conditioning, it stands for the Unconditioned Stimulus, which automatically triggers a response without any learning needed.

Conditioned Stimulus

A formerly neutral cue that, after being linked with an unconditioned stimulus, comes to evoke a conditioned response over time.