In a Customer- Centred Organisation, One of the Most Difficult

question 29

Multiple Choice

In a customer- centred organisation, one of the most difficult areas for marketing managers to measure is:

• A) share of customer.
• B) ROMI of sales activity.
• C) ROMI of social media.
• D) brand equity.
• E) ROMI of advertising expenditure.

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Definitions:

Mean

The arithmetic average of a set of numbers, found by dividing the sum of all values by the number of values.

Mean

The mean of a collection of numbers, determined by summing up all the numbers and then dividing by the total number of values.

Set of Data

A collection of values or observations, possibly in a structured format, representing information.

Median

When values in a dataset are sorted from least to greatest or the opposite, the median is the value that sits in the center.