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List and Briefly Describe the Five Principles of Enlightened Marketing

question 20

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List and briefly describe the five principles of enlightened marketing.


Definitions:

Zero Growth Model

A valuation method assuming a company will not grow and will continue to pay a constant dividend indefinitely.

Stock Valuation

The process of determining the intrinsic value of a stock based on future earnings, dividend payouts, and other factors to decide whether a stock is overvalued, undervalued, or fairly priced.

Supernormal Growth Stock

Stocks of companies expected to experience higher than average growth rates in earnings or revenues in the future.

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