Product Adaptation Involves

question 90

Multiple Choice

Product adaptation involves:

• A) altering both the product and the communication strategy to meet local preferences.
• B) altering the product to meet local preferences with no change in communication strategy.
• C) altering neither the product nor the communication strategy while entering a new market.
• D) altering the product to meet minimum acceptable standards.
• E) developing a new product and adapting the communication strategy to enter a new market.

---

Definitions:

Freud

Austrian scientist Sigmund Freud pioneered the field of psychoanalysis, a therapeutic technique for healing psychological disorders through dialogue between patients and their psychoanalysts.

Defense Mechanism

Psychological strategies brought into play by individuals, groups, and even nations to cope with reality and to maintain a self-image by reducing the anxiety they feel when faced with stressful situations.

Projection

A defense mechanism where an individual attributes their unwanted thoughts or feelings onto someone else.

Sublimation

A defense mechanism where socially unacceptable impulses or idealizations are transformed into socially acceptable actions or behavior, often resulting in a long-term conversion of the initial impulse.