A Company That Is an Innovator in Technologies, Products and Markets

question 52

Multiple Choice

A company that is an innovator in technologies, products and markets and has a high global share and wide country market coverage is BEST described as a:

• A) global nicher.
• B) global follower.
• C) global challenger.
• D) global leader.
• E) none of the above

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Definitions:

Moralistic

Pertaining to the expression of ideas about what is right or wrong behavior; often involving the imposition of moral standards onto others.

Superego

In Freudian psychoanalysis, the part of the personality that represents internalized ideals, moral standards, and conscience, acting to suppress urges of the id and striving to make the ego act morally.

Moral Component

The aspect of a decision, action, or character that pertains to principles of right and wrong behavior.

Personality

The unique combination of characteristics and traits that define an individual's patterns of thought, emotion, and behavior.