When a Marketer Uses the Telephone to Call Consumers or Businesses

question 8

Multiple Choice

When a marketer uses the telephone to call consumers or businesses, this is known as_________ telemarketing.

• A) inbound
• B) lateral
• C) outbound
• D) parallel
• E) casual

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Definitions:

Cost Method

An accounting approach used for recording investments, where the investment is recorded at its acquisition cost and adjustments are made for dividends or significant changes in value.

Stock Split

A corporate action where a company divides its existing shares into multiple shares to boost the liquidity of the shares.

Common Stock

A form of corporate equity ownership, representing a claim on a portion of a company’s profits and assets.