The Act of Cross- Referencing Data About a Single Individual

question 38

Multiple Choice

The act of cross- referencing data about a single individual from multiple sources such as online activity, credit card activity, loyalty scheme activity to build a richer picture of a buyer's purchasing habits is known as:

• A) data cross- referencing.
• B) spamming.
• C) behavioural targeting.
• D) market research.
• E) purchaser profiling.

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Definitions:

Critical Risks And Problems

Significant challenges or threats that could impact the success of a project or venture.

Business Plan

A detailed document outlining the objectives of a business, the strategy and tactics planned to achieve them, and the expected financial performance over a period of time.

Financial Projections

Estimates of future financial performance, including income, expenses, and cash flow, over a specific period.

Business Plan

A comprehensive document that describes a company’s mission, structure, objectives, and operations.