Which of the Following Is NOT One of the Principal

question 25

Multiple Choice

Which of the following is NOT one of the principal benefits of direct marketing (DM) ?

• A) DM provides opportunities for one- on- one interactions, dialogue and relationships.
• B) DM can lead to reduced inventory costs.
• C) DM facilitates cost effective reach of mass markets.
• D) DM facilitiates speedy handling of channel and logistics functions.
• E) all of the above

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Definitions:

Herding Behaviour

A social phenomenon where individuals in a group act collectively without centralized direction, often observed in financial markets, social settings, or animal behavior.

Puzzle Box Experiments

Research studies involving tasks that require animals or humans to solve problems to obtain a reward, often used to study learning and intelligence.

Thorndike

Edward Lee Thorndike, an American psychologist known for his work in comparative psychology and the law of effect.

Escape Time

The duration required to exit a situation or environment, often used in the context of emergency evacuations.