According to Your Text, Profitable Use of a Database Requires

question 71

Multiple Choice

According to your text, profitable use of a database requires:

• A) keeping track of sales using at least three criteria: postcode of purchasers, frequency of purchase and monetary value of purchase.
• B) keeping track of sales using at least three criteria: postcode of purchasers, speed in taking up an offer and monetary value of purchase.
• C) keeping track of sales using at least three criteria: recency of purchase, frequency of purchase and monetary value of purchase.
• D) keeping track of sales using at least three criteria: recency of purchase, speed in taking up an offer and monetary value of purchase.
• E) all of the above

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Definitions:

Stock Splits

A corporate action that increases the number of a company's shares by dividing each share, which typically decreases the share price but does not change the overall market capitalization.

Shareholders' Equity

The residual interest in the assets of a company after deducting its liabilities, representing ownership interest in the company.

Liquidity

The ease with which an asset can be converted to cash without affecting its market price.

Homemade Dividends

The concept where investors sell a portion of their portfolio to create cash flow, as an alternative to relying on traditional dividends from investments.