In Ideal Circumstances, the Optimal Way to Track Individual Behaviour

question 46

Multiple Choice

In ideal circumstances, the optimal way to track individual behaviour at a website thereby allowing a true picture of website usage and estimating return on investment is to:

• A) use clickstream analysis.
• B) use a combination of web- centric and audience- centric measures.
• C) use page impressions combined with time spent online measures.
• D) use log files.
• E) allow only subscribers access to a site.

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Definitions:

Cash Cycle

The time between cash disbursement and cash collection.

Receivables Balance

The total amount of money owed to a company by its customers for goods or services delivered or used but not yet paid for.

Accounts Receivable Turnover

This ratio measures how efficiently a company collects revenue from its customers by dividing total sales by the average accounts receivable during a specific period.

Credit Sales

Sales transactions where the payment is deferred to a future date, essentially extending credit to the purchaser.