Direct Marketers Use Three Criteria to Identify the Characteristics of Prospects

question 86

Multiple Choice

Direct marketers use three criteria to identify the characteristics of prospects and customers in an effective database. They are:

• A) recency, frequency and monetary value of purchase.
• B) reach, focus and market share.
• C) reach, focus and marketing effort.
• D) recency, follow- up and marketing effort.
• E) return on investment, follow- up and market share.

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Definitions:

Pocahontas

A Native American woman notable for her association with the colonial settlement at Jamestown, Virginia, and her role in fostering peace between Native Americans and English settlers.

Peaceful Co-Existence

A principle suggesting that nations or ideologies with differing viewpoints can live alongside each other without conflict, often associated with Cold War era diplomacy.

Massachusetts Bay

A region in New England, central to the early British colonization of North America, known for the founding of the Massachusetts Bay Colony in 1630 by Puritan settlers seeking religious freedom.

English And Indians

Refers to the historical interactions, both cooperative and conflicted, between English settlers or colonists and the Indigenous peoples of North America.