When a Marketer Uses the Telephone to Call Consumers or Businesses

question 8

Multiple Choice

When a marketer uses the telephone to call consumers or businesses, this is known as_________ telemarketing.

• A) inbound
• B) lateral
• C) outbound
• D) parallel
• E) casual

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Definitions:

Cross-Cultural

Pertaining to or comparing the cultures of two or more different societies or groups, highlighting contrasts and fostering understanding.

Uncertainty Avoidance

A cultural dimension that measures the extent to which societies are comfortable with ambiguity and the unknown, preferring structured situations.

Predeparture Training

Training provided to employees before they go on international assignments, focusing on cultural, language, and operational aspects of the host country.

Foreign Assignment

An organizational practice in which an employee is sent abroad to work at a different location or branch of the same company, aiming to gain global experience and insights.