Which of the Following Statements About Evaluating Database Marketing Performance

question 5

Multiple Choice

Which of the following statements about evaluating database marketing performance is NOT true?

• A) Marketers should get away from the use of "average purchases" and instead use individual accounts.
• B) Marketers should award points to criteria such as recency of purchase, frequency of purchase and monetary value of purchase to identify worthwhile accounts.
• C) Break- even costs and profitability for each customer can and should be calculated for each account.
• D) Marketing activities should be directed at those patrons who have made the most frequent purchases.
• E) all of the above

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Definitions:

Men's Formal Power

Refers to the institutionalized power held predominantly by men in major societal structures, including politics, business, and legal systems.

High Status

A position of authority, prestige, or respect within a social hierarchy.

Abuse of Power

The misuse of authority for harmful, unethical, or personal gain, often at the expense of others' rights or well-being.

Double Standard

The application of different sets of principles for similar situations, or to different people, in a way that is unfair or unjust.