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Briefly Define the Various Direct and Online Marketing Tools and Techniques

question 17

Essay

Briefly define the various direct and online marketing tools and techniques.

Identify different types of biases that can affect decision-making.
Understand the concept of heuristics and how they simplify decision-making processes.
Distinguish between heuristics and biases in decision-making.
Acknowledge the role of creativity and innovation in decision-making.

Definitions:

Attention Gains

Improvements in the ability to selectively concentrate on specific information while ignoring other distractions.

Weeks

Time units equivalent to seven days, used universally to organize and plan activities and events.

Attentiveness

The quality of paying close and continuous attention to something or someone.

Younger Infants

Infants typically ranging from birth to 12 months old, during which rapid physical and cognitive development occurs.

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