You Receive a Report That Informs You That 60% of Your

question 146

Multiple Choice

You receive a report that informs you that 60% of your target audience have been exposed to the advertising message in your lastest campaign, up to and including the current week. This is an example of:

• A) reach.
• B) frequency.
• C) engagement.
• D) behavioural effect.
• E) impact.

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Definitions:

Developmental

Pertaining to growth or change over time, especially in the context of personal, social, or organizational development.

Traditional Values

Beliefs and ethical codes that are passed down from generation to generation, serving as a guiding principle for behavior and decision-making.

Self-Actualize

The process by which individuals realize their full potential, achieving their highest needs and aspirations.

Organizational Members

Individuals who belong to and participate in the structure of a formal organization, contributing to its goals.