Promotional Tools Vary in Cost Effectiveness at Different Stages of Buyer

question 49

Multiple Choice

Promotional tools vary in cost effectiveness at different stages of buyer readiness. What promotional tools are most important when the buyer is in the awareness stage?

• A) sales promotion and advertising
• B) advertising and personal selling
• C) personal selling and sales promotion
• D) advertising and publicity
• E) publicity and personal selling

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Definitions:

Israel

A country in the Middle East, established in 1948, known for its rich historical and cultural heritage as well as its ongoing geopolitical significance.

Targeted Assassinations

The premeditated killing of specific individuals, often for political, military, or ideological reasons, usually by governments or their agents.

CIA

The Central Intelligence Agency; a U.S. government agency responsible for foreign intelligence and covert operations.

Fidel Castro

A Cuban communist revolutionary and politician who was Prime Minister of Cuba from 1959 to 1976 and then President from 1976 to 2008.