Examlex
Rational appeals relate product attributes or features to the consumer's desires or aspirations.
Receivables Balance
The total amount of money owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.
Average Collection Period
The average number of days it takes for a business to receive payments owed by its customers for goods or services sold on credit.
Average Annual Sales
Average annual sales represent the mean revenue a company generates per year over a specified period, commonly used to assess business performance and growth trends.
Credit Policy
Guidelines that a company follows to determine credit limits and terms for customers, which affects how and to whom credit is extended.
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