Mini Case 15- 1

question 64

Multiple Choice

Mini Case 15- 1
Aspirin is so potent that many in the health professions contend that if it were invented today, it would be only available by prescription. In 1897, Felix Hoffman chemically concocted the first synthetic aspirin compound, known as acetylsalicylic acid. At the time he was working for the Bayer Company. In 1899, Bayer Aspirin was introduced. It was the first tablet ever to be marketed as a water- soluble pill. Fifty billion aspirins are consumed worldwide annually. A variety of painkillers line the store shelves today, but only aspirin has been subject to rigourous scientific testing that shows it has long- term cardiovascular and anti- cancer benefits. In spite of these positive aspects, a particular concern is that aspirin might contribute to the very rare Reye's Syndrome in children, a disease that affects the brain and liver, has led to aspirin having an identity crisis. There is a generation of individuals who have grown up assuming other drugs have completely replaced aspirin. Ask someone for an aspirin these days, and you're likely to receive a Panadol or any other brand of pain killer. Aspirin manufacturers are trying to educate people that simple aspirin, especially when taken in low dosages, can have important preventive health benefits.
-Refer to Mini Case 15- 1. The headline of an ad for another brand of pain killer with different active ingredients reads "Don't kill your babies by giving them aspirin!" This ad used a(n) appeal.

• A) cognitive
• B) rational
• C) emotional
• D) social
• E) amoral

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Definitions:

Short-Term Funds

Investments that are made for a short duration, typically less than one year, to meet immediate financial requirements.

Trade Credit

The extension of credit by a supplier to their customer, allowing the customer to purchase goods or services and pay the supplier at a later date.

Short-Term Financing

A type of funding intended to meet immediate and temporary financial needs of a business.

Corporate Debt Securities

Financial instruments issued by corporations to borrow money from investors.