Which of the Following Statements About Print Advertisements Is FALSE

question 167

Multiple Choice

Which of the following statements about print advertisements is FALSE?

• A) Less than 10 per cent of the exposed audience will read most of the body copy.
• B) The advertisement will be noted by less than 50 per cent of the exposed audience.
• C) Only about 30 per cent of the exposed audience will recall the main point of the headline.
• D) Only about 25 per cent of the exposed audience will remember the advertiser's name.
• E) More than 60 per cent of the exposed audience will decode the illustration.

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Definitions:

Organizational Commitment

The psychological attachment and loyalty an employee has towards their organization, often reflected in their willingness to remain a member.

Emotions

Are complex psychological states that involve physiological, behavioral, and cognitive reactions to stimuli or situations.

Performance

The level of achievement or execution of a task, measured against pre-set standards or goals.

Personality Differences

Variations in individual behaviors, emotions, motivations, and thought processes that make each person unique.