The Elements of an Advertisement Including Its Headline, Copy, Illustrations

question 162

Multiple Choice

The elements of an advertisement including its headline, copy, illustrations, colour, message size shape and movement are collectively known as the advertisement's:

• A) layout.
• B) style.
• C) structure.
• D) format.
• E) design.

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Definitions:

Mental Images

Visual or other sensory representations created by the mind, which can be used in problem-solving and creative thinking.

Echoic Memory

A form of sensory memory that retains audio information for a short period after the original sound has ceased.

Effortful Processing

A type of memory encoding that requires attention and conscious effort.

Automatic Processing

A type of cognitive processing that occurs automatically, without conscious thought, often as a result of learning and practice.