Promotional Tools Vary in Cost Effectiveness at Different Stages of Buyer

question 49

Multiple Choice

Promotional tools vary in cost effectiveness at different stages of buyer readiness. What promotional tools are most important when the buyer is in the awareness stage?

• A) sales promotion and advertising
• B) advertising and personal selling
• C) personal selling and sales promotion
• D) advertising and publicity
• E) publicity and personal selling

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Definitions:

Helplessness

A psychological state resulting from experiencing uncontrollable events, leading to perceived lack of control and diminished motivation to act, often associated with depression.

Psychological Disorders

A pattern of cognitive, emotional, or behavioral symptoms that cause distress or significant impairment in functioning.

Predictable Responses

are reactions or answers that can be anticipated based on known patterns, behaviors, or information.

Specific Events

Particular occurrences or happenings that are clearly defined or identified.