Advertisers Should Use __________ with Caution Because of Its Potential

question 85

Multiple Choice

Advertisers should use __________ with caution because of its potential to invite competitor responses and trigger promotional wars.

• A) competitive advertising
• B) comparative advertising
• C) persuasive advertising
• D) reminder advertising
• E) informative advertising

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Definitions:

Utility

In economics, a measure of satisfaction or happiness that a consumer derives from the consumption of goods and services.

Satisfaction

The fulfillment of one's needs or the pleasure derived from consuming goods or services.

Consuming It

Pertains to the act of using up resources or products to satisfy needs or desires.

Ability

The possession of the means or skill to do something.