Messages That Encourage Socially Responsible Public Behaviour Are Termed Community

question 26

True/False

Messages that encourage socially responsible public behaviour are termed community announcements rather than being classified as advertising.

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Definitions:

Bonds

Financial securities that represent a loan made by an investor to a borrower, typically corporate or governmental, which pays interest over time and returns the principal at maturity.

Forgoing Benefits

The benefits that are lost when choosing one alternative over another; also known as opportunity cost.

Present Benefits

Advantages or positive outcomes that are received or enjoyed currently, as opposed to in the future.

Future Benefits

Projected advantages or positive outcomes expected to be received in the future.