In the Case of Print Advertisements, Research Suggests That Only

question 172

True/False

In the case of print advertisements, research suggests that only about 30 per cent of the exposed audience will recall the main point of the headline.

---

Definitions:

Price

The expense amount anticipated, necessary, or surrendered in payment for something.

Import

The process of bringing goods or services into one country from another to be sold or used.

CD-Rom Drives

Hardware devices used for reading data stored on CD-ROMs, which were once a common method for distributing software, multimedia applications, and large data files.

Tariffs

Taxes imposed by a government on imported goods and services, often used to protect domestic industries from foreign competition.