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The factors that a company should consider when developing their integrated marketing communication programme are: (a) type of product and market, (b) "push versus pull" strategy, (c) buyer- readiness state, and
(d) product life- cycle stage. Explain these factors.
Sartre
Jean-Paul Sartre, a French philosopher, playwright, and critic, one of the leading figures in 20th century existentialism.
Social Laws
Rules or norms that govern behaviors within a society, which are created and enforced by societal institutions.
Humanism
An intellectual movement that emphasizes the value and agency of human beings, individually, and collectively, and generally prefers critical thinking and evidence over acceptance of dogma or superstition.
Structuralism
An analytical approach in social sciences focusing on the underlying structures that govern human behavior and society.
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