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Speciality stores such as Toys 'R' Us are often called category killers because:
Male Gender Identity
A personal identification with the male gender, which may or may not correspond with an individual's biological sex.
Gender Identity
An individual's personal sense of their own gender, which may or may not align with their biological sex.
Gender Role Socialization
The process by which individuals learn the gender roles expected of them by society through cultural norms, values, and symbols.
Biology
The scientific study of life and living organisms, including their structure, function, growth, origin, evolution, and distribution.
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