Transporting and Storing Goods Is Part of Which of the Following

question 107

Multiple Choice

Transporting and storing goods is part of which of the following marketing channel functions?

• A) negotiation
• B) risk taking
• C) contact
• D) matching
• E) physical distribution

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Definitions:

Logistical Function

Involves the planning, implementation, and coordination of complex operations such as moving goods from the point of origin to the point of consumption.

Facilitating Function

Functions that assist in the smooth performance of the marketing process, such as financing, storing, and transporting.

Transactional Function

Activities involved in transferring the ownership of goods from seller to buyer, including negotiation, sales, and contract enforcement.

Marketing Channel

A set of intermediaries or pathways through which goods and services pass before reaching the end consumer.