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Phillipa's Bakery Has Earned a Reputation for Its Hand- Made

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Phillipa's Bakery has earned a reputation for its hand- made breads and pastries. To protect the "artisan" image that her products have developed, Phillipa does not want to sell her products in multinational supermarkets. Instead, she sells direct through her four bakery outlets in Melbourne and suburbs. In addition, Phillipa sells her breads and pastries via carefully chosen farmer's markets and a few small, independent supermarkets. Phillipa's distribution strategy is BEST described as which of the following?


Definitions:

Manic Patients

Individuals experiencing mania, characterized by an abnormally elevated mood, energy levels, and activity, often associated with bipolar disorder.

ECT

Electroconvulsive Therapy, a medical treatment most commonly used for severe depression that involves electrically induced seizures under general anesthesia.

Drug Therapies

The treatment of disease and prevention of symptoms using medications.

Depression

A psychological disorder featuring a constant state of depression or a diminished interest in activities, leading to substantial difficulties in daily operations.

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