Lancome, Makes and Markets a Range of Cosmetics and Skincare

question 79

Multiple Choice

Lancome, makes and markets a range of cosmetics and skincare products which are sold through department stores and pharmacies. Before a retailer is permitted to stock the Lancome brand, the retailer's staff must undergo appropriate product and sales training with Lancome's Head Office. In this way, Lancome exerts some control over the quality of retail outlets stocking its product and also minimises potential channel conflict by ensuring the pharmacies permitted to stock their brand are spread over a wide geographic area. Lancome is using which type of distribution?

• A) intensive
• B) mass
• C) concentrated
• D) selective
• E) exclusive

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Definitions:

Situationist Critique

An argument suggesting that behavior is largely determined by situational contexts rather than fixed personality traits.

Pro-Personality Response

A theoretical approach in psychology that emphasizes enhancing and understanding individual personalities through positive reinforcement and feedback.

Variance Unexplained

The portion of the total variance in a set of data that is not accounted for by the statistical model being used to analyze the data.

Situationist Critique

This refers to the critique originating from the Situationist International, emphasizing the impact of societal structures on behavior and calling for revolutionary change to liberate human desires and creativity.