When Coca- Cola and Nestlé Formed a Joint Venture to Market

question 40

Multiple Choice

When Coca- Cola and Nestlé formed a joint venture to market ready- to- drink coffee and tea worldwide, the type of marketing system that was formed would be best described as being a:

• A) vertical marketing system.
• B) horizontal marketing system.
• C) hybrid marketing system.
• D) parallel marketing system.
• E) diversified marketing system.

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Definitions:

Generally Accepted

A term often used to describe principles or criteria that are widely recognized and accepted within a professional community.

National Reporter System

The National Reporter System is a method of collecting and publishing court decisions from across various jurisdictions in the United States, organized by regional or federal reporters.

Geographic Areas

Defined sections of the Earth's surface distinguished by physical, legal, or cultural characteristics.

Atlantic

Referring to the Atlantic Ocean, the second largest ocean in the world, which separates the Americas from Europe and Africa.