IBM, at One Time Sold Its Products Using Its Own

question 98

Multiple Choice

IBM, at one time sold its products using its own sales force exclusively. Today, however, the market has prompted changes in IBM's distribution philosophy. The company now has 18 new channels in addition to its own sales force. The correct description of this form of marketing would be to characterise IBM's approach as being one where_________ are used.

• A) horizontal marketing systems
• B) diversified marketing systems
• C) vertical marketing systems
• D) hybrid marketing systems
• E) parallel marketing systems

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Definitions:

Allergist

A medical doctor specializing in the diagnosis and treatment of allergic diseases and related conditions.

Anesthetist

A medical professional specializing in the administration of anesthesia to ensure patient comfort during surgical procedures.

Endocrinologist

A medical specialist focused on diagnosing and treating diseases related to the glands and hormones of the endocrine system.

Oncologist

A medical doctor specializing in the diagnosis and treatment of cancer, often involved in chemotherapy, radiation, and other therapies.