When Coca- Cola and Nestlé Formed a Joint Venture to Market

question 40

Multiple Choice

When Coca- Cola and Nestlé formed a joint venture to market ready- to- drink coffee and tea worldwide, the type of marketing system that was formed would be best described as being a:

• A) vertical marketing system.
• B) horizontal marketing system.
• C) hybrid marketing system.
• D) parallel marketing system.
• E) diversified marketing system.

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An international recognition awarded annually in several categories, such as physics, chemistry, medicine, literature, and peace, recognizing outstanding contributions to humanity.