Owners of Apple IPhones Often Complain That Once They Have

question 52

Multiple Choice

Owners of Apple iPhones often complain that once they have committed to the Apple brand they must purchase apps that are only available from Apple or its dealers. When consumers point out this issue, they are referring to:

• A) product- bundle pricing.
• B) offset pricing.
• C) captive product pricing.
• D) optional product pricing.
• E) none of the above

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Definitions:

Diversity Of Opinion

The presence of varying viewpoints and perspectives within a group or discussion.

Chief Executive Officer

The highest-ranking executive in a company or organization, responsible for making major corporate decisions, managing the overall operations and resources, and serving as the main point of communication between the board of directors and corporate operations.

Risky Shift

A tendency for groups to take greater risks than the same individuals (on average) would have decided to take individually.

Group Polarization

The tendency of a group to make decisions that are more extreme than the initial inclination of its members, following group discussions.