An Approach to Pricing That Starts with the Customer Benefits

question 59

Multiple Choice

An approach to pricing that starts with the customer benefits relative to key competitors and sets prices according to these factors is BEST described as:

• A) value pricing.
• B) uniform delivered pricing.
• C) competitive prices.
• D) product- form pricing.
• E) customer- segment prices.

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Definitions:

Net Income

The profit of a company after all expenses, taxes, and deductions have been subtracted from total revenue.

Debt Ratio

A financial ratio that measures the proportion of a company's assets that are financed by debt.

Assets

Economic resources owned or controlled by an individual or entity that are expected to produce value or benefit in the future.

EBIT

Earnings Before Interest and Taxes, a measure of a firm's profit that includes all expenses except interest and income tax expenses.