The Adopter Category That Is Most Suspicious of New Product

question 19

Multiple Choice

The adopter category that is most suspicious of new product ideas is:

• A) innovators.
• B) early adopters.
• C) laggards.
• D) early majority.
• E) late majority.

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Definitions:

Inventory Holding Cost

The total cost associated with storing and managing inventory over a certain period, including warehousing, insurance, depreciation, and obsolescence costs.

Marginal Subcontracting Cost

The extra expense faced when outsourcing an additional unit of production or service.

Layoff Cost

Expenses associated with terminating employees, which may include severance pay, benefits continuation, and other related costs.

Hiring And Training Cost

Expenses associated with recruiting new employees and providing them with the necessary training to perform their job duties.