Which of the Following Product Characteristics Influences the Rate at Which

question 92

Multiple Choice

Which of the following product characteristics influences the rate at which consumers adopt new products?

• A) the relative complexity; the ease with which the technology can be understood or used
• B) the degree to which the product benefits can be observed
• C) the ability to trial or sample the product on a limited scale
• D) the product's relative advantage over existing technologies or substitutes
• E) all of the above

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