Buyers Can Be Categorised According to Their Tendency to Adopt

question 117

Multiple Choice

Buyers can be categorised according to their tendency to adopt new products. Which of the following is NOT one of the adopter groups?

• A) laggards
• B) non- adopters
• C) early adopters
• D) innovators
• E) early Majority

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Definitions:

Pension Fund Manager

A professional who oversees the investment strategy and operations of a pension fund, aiming to ensure the financial stability and growth of the fund to meet future liabilities.

Index Fund

A type of mutual fund or exchange-traded fund (ETF) designed to replicate the performance of a specific market index.

Whole-Life Insurance

A type of permanent life insurance policy that offers a death benefit alongside a savings account component, covering the insured for their entire life.

Long-Term Bonds

Debt securities with maturities typically longer than 10 years, offering regular interest payments and repayment of principal at maturity.