The Stage of the Product Adoption Process in Which Consumers

question 52

Multiple Choice

The stage of the product adoption process in which consumers consider whether trying a new product makes sense is known as:

• A) awareness.
• B) interest.
• C) evaluation.
• D) trial.
• E) adoption.

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Definitions:

Money Demand

The desire to hold cash or liquid assets based on the trade-off between the liquidity provided by holding money and the foregone interest earnings from not investing it.

Financial Assets

Assets that derive value from contractual claims, such as stocks, bonds, bank deposits, and other investments.

Interest Rate

The percentage at which interest is paid by a borrower for the use of money they borrow from a lender.

Money Supply

The total amount of money available in an economy at a specific time, including cash, coins, and balances held in bank accounts.