The Stage of the New Product Development Process in Which

question 39

Multiple Choice

The stage of the new product development process in which the marketer develops product ideas into alternative product concepts, attempts to ascertain the attractiveness of each concept with customers to find out how attractive each concept is to customers, and selects the best concept for further development is known as:

• A) product testing.
• B) prototype development.
• C) concept testing.
• D) market testing.
• E) concept development.

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Definitions:

Sales Manager

An individual responsible for directing an organization's sales team, overseeing sales operations, and achieving sales targets.

Generating Leads

The process of identifying potential customers for a business's products or services.

Car Salesperson

An individual who specializes in selling cars, often employed by dealerships to facilitate transactions between the dealership and the buyer.

Ethical Behavior

Conduct based on recognized principles of right and wrong, guiding decisions and actions in a moral framework.